Hello and Welcome!



I am overjoyed that you are here! In this course you will learn how to overcome your fears and find the faith in yourself you need to have a sucessful photography business!

Let's jump in!

Your mindset is everything in life. It defines how you feel when you get up in the morning, how you deal with obstacles in your life, and how you view your business. When you tell yourself you are a strong independent artist your work shows that and you begin to believe that you are the amazing person you are! Below you will learn how to create a mantra and how to meditate on your positive beliefs. It is so important to tell yourself positive things like "I am capable" and "I am going to succeed". You just have to have the right mindset and the rest will come naturally.


Preparing and Goal Setting

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First of all, be prepared. Organize your gear in a specific spot and write out a list of things you need to have with you for every session.  There are plenty of online organizational business and photography tools out there like 17hats and Honeybook. Also if you love writing down your sessions Colorvale makes a very detailed session planner.  One action that really helps you be prepared is scoping out the location before your session; visit the venue and get ideas for where you want to take the photos.  At the same time start to build habits like charging your batteries when you get home from a session and downloading and backing up your images immediately.  Scrambling to find your batteries and format your cards sets the tone for the session you are preparing for.  If you feel frazzled from the very beginning it is going to seep into your thoughts during your session. Pack essential oils in your bag that are calming you can pull out anytime you're stressed!

Pro tip: Pack a snack in your camera bag, it's hard to do your best work and focus when you're hungry!

Now that you have organized your bag and your thoughts let's talk about goal setting.

I combined these in the same section because goal setting is mentally preparing for a session.

What do goals have to do with confidence? In order to track your success (meaning your definition of success) you should have concrete goals that you can check off when you achieve them.  You'll find you are a lot farther along than you thought once you write them all out.

I know we all have huge goals at the beginning of the year.  But the goals I want you to make in your business are different.  I want you to dream big.  Write out your huge dream, the ones that scare you and make you giddy with excitement.  Then step back and write out the goals and actions that will get you there.  Put the steps into bite size pieces you can check off as you go.  Instead of only focusing on the end goal start to plan your steps and tell yourself this doesn't happen over night.  You will get there when the time is right.

Next, write your three reasons why you do what you do. Constantly go back and read them when you are feeling down. Remember to take time to remind yourself why you love what you do. This will give you the desire and strength to go forward even when things get tough.

Keep a notebook with your detailed goals and plans. Check in once a week to see if you are on the right track to achieve your goals. Don't be dismayed if you aren't there yet; all good things come to those who work hard. Some things will take longer to accomplish than others but most importantly don't give up. Another thing that keeps you on track is having an accountability partner. Having someone positive and like-minded on your side could give you just the confidence and kick in the pants you might need to call that potential dream client and seal the deal. Hold on to what excites you. Get your thoughts and gear organized. Go forth and create amazing art.

Find Your Niche

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If you don't love what you do and your work doesn't excite you when you wake up in the morning it shows.  Finding your niche is one of the most important things you could do for yourself and your business.  If you don't feel confident photographing families or couples and don't enjoy it then don't do it.  Evaluate what type of photography fills your heart with joy and focus on that.  Become the best in your chosen field.  Your opportunities are out there, you just have to decide to pursue the things you love.  Sure, doing a hundred different photography things can bring in the money you need NOW but in the future you will become burnt out and unhappy with your job.  Also, exactly what you do will be unclear to your dream clients.  Your dream clients need to know exactly what your focus is.  If you don't find your niche you won't have time to focus on the parts of photography you love.  If you love shooting weddings but spend a large percentage of your time on brand photography you are left with little time to focus on weddings and those clients.  It can be scary at first but your clients and mental health are 100% worth it.  Meditate on your ideas and decide what your heart says.  Find your calling.  You've got this.

Meditate on Your Goals

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One of the most important things you can do for yourself and for your business is to act as your own biggest advocate.  But how do you get there?  That takes time and effort, but is absolutely within your reach.

Think about why you've chosen to pursue photography.  Did you love cameras from a young age?  Did you go to school for photography?  Do you like the freedom that comes from being your own boss?  Thinking about questions like those can help you articulate your passion, your goals, and why you've chosen this path.

Take time to meditate and journal.  Meditation is an amazing tool for looking within yourself, developing a sense of calm, and clearing your mind of the noise from the outside world.  I recommend mindfulness meditation, which has worked for me.  But explore for yourself and see what works for you.  You could even look up local classes and try out different styles of meditation.  By meditating I am able to think more clearly and take proactive steps to reach my goals, and I am less focused on negative thoughts (both internally and externally).

Journaling is a great way to get your thoughts and ideas out of your head and into the world.  Life can get so busy that it's hard to keep up with every project and idea that we have in progress.  It's also sometimes a struggle to remember what we've been doing lately or what we need to do next.  I take time to journal every night as a recap of my day. It only takes me about ten to fifteen minutes, but I write down three things that I am thankful for and then a overview of my day and what worked/didn't work.  Usually I'll also write a little bit about ideas I have for new projects. It acts as a way to bring my day to a close and when I go to sleep I'm not overthinking what I did throughout the day.  Some people find it more helpful to journal first thing in the morning, focusing on stream of consciousness journaling or bullet journaling.  There is no right or wrong way to do it.  Just experiment and see what works best for you!

By taking time to reflect on your motivations for doing photography, looking inward, and clearing your mind of the noise from the outside world you are naturally developing resiliency.  Each of those is a tool that will help you overcome obstacles and will support your creative passion.

Know Your Personality

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Be yourself. Build a brand that screams "you". You don't want to do what everyone else is doing, you want to stand out. When you are first starting out it's easy to look at what other creatives are doing but that doesn't help you get ahead. Know who you are and how you define your personality when you are building your brand and your dreams.

Take a personality test (Myers-Briggs is the most popular, and it gives pretty interesting insights!) and see how you work and function.  If you have a weakness in accounting hire an accountant.  Don't like in-person meetings?  Create an awesome website and social media pages so that you can connect with clients virtually. Know you don't have to do it all alone or through traditional means.  Explore how you work on your own and with others and structure your business in a way that you will be successful and be able to do what you love.


Trust Your Instincts


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You know what you want deep down in your gut, you have all the answers inside you.  They might take time and work to come to the surface but they are in there.  Make time to look inwards and focus on what you want out of your business and passion.  There you will find the answers and your deepest desires.  You have made it this far in life based on your skill set and instincts alone.

When you are shooting for a client don't forget to tap into your instincts and do what you feel is most important.  If you see the perfect spot of light or a perfect background trust that you will make those images matter and take your clients there.  Vise versa if you have difficult lighting and a not ideal background, take a breath, view your surroundings and go with what your gut says.  Embrace the unideal situations and let yourself go with your gut.



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